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Free cpe webinars
Mastering the Business Development Conversation


Cost Free
Presentation Length 1.0 hour

Recorded DateDecember 6, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Would you be surprised to know that your approach to business development can be one of your top differentiators? Research shows that clients value the overall business development experience with you, and it’s a key factor in the decision to select your firm. One way to optimize the client’s buying experience is to master business development conversations. This is one of the most versatile skills in your toolkit and can be applied to most any client or prospective client situation.

Learning Objectives:

  • List the 5 Intelligence Categories that will help you create effective conversations every time

  • Identify a framework for building conversations that can be used in any client or prospect scenario

  • Determine how to create great questions and weave them into your conversations

  • Recognize phrases that will help you to open and close a conversation, plus create follow-up momentum

As part of our Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today. 

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Amy Franko

Amy Franko Associates
CEO | LinkedIn Top Sales Voice


Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes IBM and Lenovo’s global companies before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon bestseller, and Top Sales World recognizes her as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at

About Our Sponsor

2019bill (NYSE: BILL) is a leading cloud-based platform that automates, connects, and streamlines back-office financial processes such as payables and receivables to help small and midsize businesses succeed. Over 100,000 customers and 2.5 million network members trust to manage their end-to-end financial workflows, sync with accounting systems, and connect with suppliers and clients — creating a measurable, positive impact on their businesses. partners with leading U.S. financial institutions, top 100 U.S. accounting firms, and popular accounting software providers. has offices in San Jose, California (HQ) and Houston, Texas. | Twitter: @Billcom | LinkedIn: