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Free cpe webinars
Ghost with the Most: How to Define, Find, and Work with a Ghostwriter

GHOST WITH THE MOST: HOW TO DEFINE, FIND, AND WORK WITH A GHOSTWRITER

Cost Free
Presentation Length 2.0 hours

Recorded DateMay 5, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Words are hard. The right ghostwriter makes them easy. From blogs to books, a qualified ghostwriter collaborates with executives and subject matter experts to crystallize their thoughts into an engaging narrative. The content is typically published with the executive or expert as the author, with the collaborating writer taking a secondary credit.  But finding a qualified ghostwriter can be difficult. This 100-minute webinar will help you see if the project you envision merits a ghostwriter and, if so, teach you how to find, vet, and successfully collaborate with the writer. Bring your ideas for rapid-fire brainstorming in the last half hour of this fast-paced session led by an experienced ghostwriter and author of seven traditionally published books. 

Learning Objectives:


  • Determine how freelance writers fit into communication goalsyour firm’s and your own

  • Recognize what projects merit the investment of time and money to hire a writer

  • Identify the dynamics of a successful collaboration with a freelance writer

  • Recognize how to structure a writing collaboration for mutual success

  • Recognize how to match a writing objective with the best writer for that project

  • Determine how to find a qualified ghostwriter

  • List key elements of contracts and fees

  • Identify how to structure and accomplish a successful collaboration

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Joanne has written extensively for consumer and business publications, including the Chicago Tribune, Chief Investment Officer, Crain’s Chicago Business, Crain’s New York Business, Working Woman, Working Mother, Inc., USNews.com, and many others. She has authored seven books: four on business growth and three on family travel. The Career Lattice was published in mid-2012 by McGraw Business. Cleaver is a member of 85 Broads, the American Society of Journalists and Authors, and contributed pro bono professional services to the Women’s Business Development Center in Chicago.

Designing the groundbreaking Working Woman Top 25 Companies for Executive Women list in 1998 and managing it for five more project cycles led her to develop the proprietary MOVE methodology that equips groups to advocate for women in their industries. This methodology stresses the business imperative for recruiting, retaining, and advancing women because more women mean more sales, profits, and growth. MOVE is the standard for promoting women in three industries.

Because facts don’t speak for themselves, Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces, and other modes of strategic outreach.

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Shelley Moench-Kelly

Shelley Moench-Kelly
Freelance Writer, Ghostwriter, and Editor
smkwriter@hotmail.com

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I've been a professional writer, editor, and ghostwriter for 20 years. During that time, I've authored more than 3,500 articles, listicles, blog posts and essays in international print and digital publications, written five books (four ghostwritten); beauty blogs; finance blogs, entertainment industry press releases; travel apps; video scripts; distance learning programs, recipe development, profile interviews and beauty/style features. My new book, Here's Your Pill, Kitten! is available on Amazon. 

About Our Presenter

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Wilson-Taylor Associates, Inc. is led by Joanne Cleaver. Joanne and the Wilson-Taylor team help clients develop compelling, timely messages and deliver those messages to key audiences through media interviews, social media, bylined articles, opinion pieces and other modes of strategic outreach.