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Secrets of Google Business Profile for CPA Firms and Small Businesses

SECRETS OF GOOGLE BUSINESS PROFILE FOR CPA FIRMS AND SMALL BUSINESSES

Cost Free
Presentation Length 1.0 hour

Recorded DateDecember 20, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

A recent survey of marketing agencies revealed that 74% of professional marketers affirm that Google is the new homepage for small businesses, yet most CPA practices and their clients have no idea what they are doing on this essential platform.

This webinar will equip attendees with the 2021 best practices for rocketing up the rankings so your practice finds itself in the coveted “snack pack,” the first three businesses listed when people search on a mobile device or with a “localized” search term.

Discover the rarely discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects: the ones who are looking for exactly what YOU provide.

Learning Objectives:



  • Name the highest points of leverage for ensuring that your Google Business Profile listing is fully optimized for being found

  • List the three biggest mistakes most tax and accounting practices are making with their GMB listings

  • Define how to simply and easily fill your listing with excellent reviews from your clients

  • Recall simple steps for how to use the GMB platform as an ongoing new client acquisition *machine*

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Christian Jones

TaxProMarketer
Director of Search Marketing
christian@taxpromarketer.com
(913) 674-5965

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Christian is TaxProMarketer’s Director of Search Marketing. He oversees custom website production on behalf of our clients, as well as the implementation of TaxProMarketer’s search marketing strategy for client firms. Christian has established TaxProMarketer’s web presence strategy as the gold standard for the industry and is constantly making tweaks and updates to it on behalf of clients in order for them to stay ahead of the curve.

Christian also owns and runs his own small business in Kansas City. He owns and operates multiple retail fireworks stands around the metro area. Christian has applied all of the local SEO tactics and strategies to the fireworks business that he's developed for TaxProMarketer, and experienced large increases of customers via organic Google placement. 

Christian is married to Christiana and has two children, Hudson and Jane.

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With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

About Our Presenter

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15+ year veterans of the tax and accounting industry — with a focus on digital marketing — the TaxProMarketer team has established a reputation for straight-talk and results on behalf of members and subscription-level clients.  Collectively, the TaxProMarketer team have become widely-followed voices and the foremost marketing agency to the tax and accounting industry.

TaxProMarketer was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry. Currently, TaxProMarketer staff serve clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing these tools. Their tools include: a relational email marketing program, social media feed program, local listings management and optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is an Infusionsoft Certified Partner, a Digital Marketer Certified Agency, and a Yelp Ads Certified Partner.