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Free cpe webinars
ReNew Your Firm: Less Tax Season, More Profits, Better Clients


Cost Free
Presentation Length 1.0 hour

Recorded DateNovember 30, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

For decades, accountants have attempted to improve firm performance by asking their team members to become more productive and eliminate write-downs. Frankly, it’s a waste of time and inspires no one. In this session, learn how modern firms have reinvented the key metrics to measure so that they have the right people working on the right work, for the right clients.

This webinar is for partners in tax, accounting, and bookkeeping firms with revenues from $100K to $5M who know there is a better way and want to transform their firms by building a firm focused on target clients and commanding premium pricing. As a bonus, you’ll understand how a focus on the right measures can help you become a better business advisor. It is NOT for accountants in industry or other professionals who are not partners in tax or accounting firms. (We feel you should know that in advance so that you don’t waste your time.)

Accounting firms have been tracking the same metrics for years; productivity, charge rates, and write-downs to name a few. The search for talent has never been more challenging. This is partly a function of focusing on the old ways of measuring performance and productivity. There is another way.

ReNew has helped hundreds of accounting firms increase their number of target clients, focus on inspiring metrics, and work while making a significant impact on their clients. Join this hard-hitting and practical webinar and learn proven strategies on how leading firms track and target modern firm metrics.

Learning Objectives:

  • Recognize why putting too much emphasis on hours drives down team morale and doesn’t create more value for clients

  • Evaluate the modern firm metrics for tracking leverage and a modern firm business model

  • Define, identify, track and upgrade the number of target clients in your firm

  • Analyze your firm based on what we call Pareto for Profits

  • Identify how firms command premium pricing

  • Give examples of how one sole practitioner firm increased his firm's revenue by 91%

  • Determine how one firm changed its firm culture and retention by focusing on modern firm metrics

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Colin Dunn, FCA

ReNew Group
Chief Innovation Officer
61 418 250115


Colin Dunn is a Chartered Accountant with extensive experience in coaching accountants to develop and implement strategies to build better businesses and help their clients achieve their business and personal goals.

Having spent almost nine years in a fast-growing accounting firm in the UK, Colin has spent the past 25 years training, coaching, and consulting accounting firms worldwide.

Colin, along with his business partner in ReNew Group, Shannon Vincent, is passionate about helping accounting firms customize their firms' business models so that they have less noise, more profits, and better clients, meaning they ca,n spend more time with their families and pursuing hobbies and leisure interests.


Shannon Vincent has dedicated his entire career to working with accountants in various capacities. His career began at KPMG in San Francisco. Shannon moved on to specialize in high net worth individuals and emerging growth businesses for two well-known San Francisco-based regional accounting firms. Shannon then spent six years at RANONE, an international consulting company, with two years as the Chief Operating Officer of a 10MM business unit. Since 2001, Shannon has consulted with Top 100 firms to Sole Practitioners, helping them create sustainable and profitable businesses. He has developed impactful content, products, and systems for accountants, including co-founding ReNew Group with Colin Dunn and co-developing the industry-leading lead generation solution for accountants, TRUST. Shannon has recently acted as a Coach and Strategic Thought Partner to a range of accounting businesses in the United States, including consulting on growing their firms, succession plans, improving profits, and quality of life. Shannon received a Bachelor’s degree in Economics with an emphasis in accounting from the University of California, Santa Barbara, and now resides in the San Francisco Bay Area. He is relentless in the pursuit of maximizing the performance of every firm he consults with and coaches.

About Our Presenter


We help accounting firms escape the insanity of tax season and the traditional all-things-to-all people model. We show them a better way, based around target clients paying $2-8K per month, and give them a process to transition to subscription services with a monthly recurring revenue focus