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Free cpe webinars
Why Your Clients Don’t Value Your Services

WHY YOUR CLIENTS DON'T VALUE YOUR SERVICES

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 11, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Accountants and bookkeepers often have under-valued, reactionary, and strained relationships with their clients. This positioning of client relationships reduces your perceived value proposition to one of commodity (even utility), where the client views you as nothing more than a compliance officer and record keeper.

The answer? Present yourself as the curator and interpreter of valuable business information, the generator of increased financial visibility, and the protector of the client’s business. Simply put…shift the client’s thinking about you and your role from expenditure to asset.

DO YOUR CLIENTS PAY YOU WHAT YOU ARE WORTH?

During this webinar, Joe Woodard taps into his decades of accounting and consulting experience, combined with his insights gleaned from training over 125,000 accounting professionals, to address the critical price-to-value issue that is systemic to the accounting and bookkeeping professions.

Learning Objectives:


  • Identify the 5 ways to shift your clients’ thinking about your value

  • Present Joe Woodard’s proven, 3-tiered model for packaging and pricing bookkeeping and tax services

  • List the 4 step communication map for getting the clients to agree to your desired price

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Joe Woodard

Woodard
Founder & CEO
jwoodard@woodard.com
(404) 857-0700

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As an author, consultant, business coach, and national speaker, Joe has trained over 125,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices.

Joe is the host of Woodard Institute, Woodard Alliance and one of the world's leading training conferences for small business advisors called Scaling New Heights(R). In 2012 and 2014-2021 Joe was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession.

Joe regularly publishes articles for Intuit publications and for Insightful Accountant, and Joe has been featured repeatedly in Accounting Today and AccountingWEB in both articles and in video interviews. Joe is the CEO of Woodard Events, LLC which provides education, coaching, resources, and a community for small business advisors and small business owners within the accounting industry.

About Our Presenter

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Woodard empowers small business advisors to transform their practices and their clients through education, coaching, resources, and professional communities. Our education programs provide some of the most advanced and relevant training in the world, our coaching program is regarded as the most comprehensive and high-impact program of its kind, our resources are unique and high-impact, and our communities gather some of the most experienced - and kindest - advisors in the world."