Most firms incorrectly assume that having a content strategy means having a blog. In fact, a blog makes up only 25% of a full content strategy. Another mistake firms make is to waste tons of time churning out mediocre blog posts on a huge range of topics. These firms have no clear or cohesive strategy—just a line on some low-level staff member’s job description that says, “Write X number of blog posts a month.”
In this workshop, you will learn exactly how much content you need to create, when you need to create it, and what you need to write about. Firms that implement this strategy—along with having a strong positioning strategy and a conversion-focused website—typically increase the firm's visibility by 200% within the first 12 months.
Lee Reams II (Founder & CEO) is the energy behind CountingWorks PRO. He is actively involved in product development, marketing, and website development. He prides himself on listening to clients' needs while developing first-class solutions and is known to monitor his iPhone at all hours of the day. In addition, Lee has presented marketing and growth concepts to tens of thousands of tax and accounting professionals. When Lee is not busy putting his ideas to work, he enjoys spending time with his wife, Allison, and daughter, Whitney. Also, he is an active hiker, mountain biker and loves exploring the Sierra backcountry.