The map of the contractors niche is quite large but if you start to narrow your path and focus, your success and growth will be exponential. In this session we will take a deep dive into the contractors niche, understanding the different opportunities you can uncover, what the accounting profession needs to know to engage contractors, terminology, their largest issues and more. When firms specialize they are able to go deep with their client relationships and bring immense value to a specific group. Having this relationship set’s you up as an expert and your referral flow begins to happen with minimum marketing dollars. You will be able to bring on the clients that you want to work with, who are needing your expertise and willing to pay for the deep insights that will help them prosper and grow.
 
This webinar will help you decide if this niche is one for your firm, and if so how to start the strategy to be successful and increase your services to the contracting profession.
 
Learning objectives include:

• Connecting the dots between considering the Construction niche and getting started


• Construction or Contractors - are they the same thing?


• How BIG is the Market?


• Most common pain points the construction market faces


• How much to learn and invest to best serve this industry