Ashley is passionate about helping firms utilize cloud technology to transform their client advisory services (CAS) practice. Having worked with accounting the profession for 9 years, Ashley uses her experience to advise hundreds of firms on how to build a high growth practice. As CAS Product Account Manager, she takes a holistic approach by focusing on all aspects of the CAS practice including its people, processes, and technology that will ultimately enhance client relationships.

About Us:

CPA.com was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged CPA.com management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption.

 

CPA.com serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.