Matt Elwell is the Product Account Manager for Financing Advisory Services with CPA.com. Matt started his accounting career in the banking sector and spent the majority of his career as a consultant in the franchise space focusing on mergers and acquisitions. Matt is passionate about helping entrepreneurs to work on their businesses rather than simply working in them. He brings together his banking and consulting backgrounds to work with firms in building deeper relationships with their clients by adopting financing advisory services.

About Us:

CPA.com was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged CPA.com management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption.

 

CPA.com serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.